49,90 €
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recommend it
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Ulysses Voelker, Michael Schmitz
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Was Kommunikationsdesign kann
Prinzipien, Inspirationen & Herausforderungen
_Analysis of the state of the profession
_Depiction of what is important in visual communication
_Reflection on mindset and attitude
_Packed with know-how, examples and impulses
changes: An excessive flood of information, artificial intelligence,
social media, easily accessible graphics tools, efficiency and cost
pressure – all of this is putting pressure on communication designers,
as a result of which they hardly have any time to think about their own
actions. But more than ever before, the circumstances warrant a broad
education and require us to think beyond the confines of our own
profession.
This manual responds to the current situation in order to reconcile the
discipline’s societal relevance with professional practice. Using
examples and implementable suggestions, the authors worked out what
really matters in visual communication today. They describe the
interlinking of a wide range of fields along with their far-reaching
consequences and take a close look at the current challenges. In
addition, they examine the criteria that make up good design in great
detail. The theme that runs through the entire book is as follows:
Communication design is always the result of the mindset of the people
who operate within it. They decide how their actions influence
communication, what values it conveys, and how we experience the world
around us.
