39,90 

Out of stock

English
,
224
Seiten / Pages,
400 illustrations
,
17,5
x
25
cm,
Hardcover
ISBN
978-3-7212-1041-5
Release date:
02
/
2025


recommend it

Facebook
Twitter
Pinterest


Patrik Hübner, Larissa Lenze


Design Unlimited

Visual Communication and Storytelling with Generative Design and Data

_Interactive approach applicable to all areas of design
_Changing the role of the designer through generative systems
_Stimulation to learn to rethink communication design.
_Theoretical basics and illustrative presentation of realized projects

Today’s creative professionals have more opportunities for expression than ever before – at the same time, the world is becoming increasingly difficult to depict as it is becoming more and more complex and nuanced. What the industry is missing is not (more) technology and data, but a new way of thinking. Design Unlimited presents an explorative way of thinking and designing that creates dynamic identities and meaningful connections between people and brands.

Design is shown as a co-creative process between human beings, machines and the environment in which technology is no longer understood as a tool, but as a partner, and the diverse phenomena of our environment become the driving factor of design. Patrik Hübner and Larissa Lenze open up a new dimension that incorporates ideas, stories and designs and that allows thinking and designing without boundaries to make the unseen visible