They are supported by illustrated examples of good practices. The short, clear and entertaining texts display complex processes in an understandable way. This makes this publication a working compendium not only for design students and young designers, but also for creative lateral thinkers, product and marketing managers and all those who are interested in intelligent design.

_ new approaches to the field of product design
_ comprehensive compendium for everybody interested in intelligent design
_ illustrated by examples of good practice
_ complex processes are understandably presented