{"title":"Bestseller","description":"","products":[{"product_id":"airport-wayfinding","title":"Airport Wayfinding","description":"\u003cp\u003e_Analysis of wayfinding systems at airports\u003cbr\u003e_Examples from the past and present \u003cbr\u003e_Authors are proven experts\u003cbr\u003e_Awarded the SEGD Award 2022\u003cbr\u003e\u003cbr\u003eAirports are megalopolises where millions of people move and cultures collide. They are places whose identity is multifaceted: On the one hand, the history and design philosophy of each country are clearly visible, with local characteristics condensing almost cliché-like and reflecting a country's positioning in the global fabric. On the other hand, airports represent hypermodern, functional environments where processes are internationally standardized and maximally efficient, with a focus on entertainment and consumption.\u003c\/p\u003e\n\u003cp\u003ePeople navigate through airports using a wayfinding system; the graphic language creates an image in the viewer's mind. It embodies the respective identity in a condensed form, through color, font, and pictograms. Deciphering this identity and tracing its emergence and transformation over the decades is the motivation of the authors, both industry experts. They examine and analyze the wayfinding systems of more than 100 airports from the perspective of information design, harmonizing identity and function.\u003ca href=\"https:\/\/awards.segd.org\/projects\/airport-wayfinding\/\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048041021760,"sku":"978-3-7212-1014-9","price":57.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/Airport_Wayfinding_covr-low-res.jpg?v=1757529346"},{"product_id":"biscriptual","title":"Bi-Scriptual","description":"\u003cp\u003e_Importance and necessity of multilingual typography \u003cbr\u003e_Theoretical background and practice of bilingual design\u003cbr\u003e_Examples of applications from over 100 designers\u003cbr\u003e_2nd revised and updated edition 2024\u003cbr\u003e\u003cbr\u003eDue to globalization and cross-national and cross-cultural interaction, multilingualism is gaining importance worldwide. Writing, as the most important medium of communication, is taking on a prominent role. Designers are increasingly faced with the challenge of designing not just different languages, but two or even more writing systems together. \u003cbr\u003e\u003cbr\u003e\u003cem\u003eBi-Scriptual\u003c\/em\u003e begins on a more theoretical level, addressing issues such as the sociocultural relationships between different writing systems and the increasing importance of sociocultural communication. Following a general section on the practice of bilingual design, experts in the respective languages examine eight writing systems in relation to the Latin script. This section also includes interviews on the topic and work examples from over 100 designers that demonstrate the various possibilities for designing with multiple writing systems alongside one another.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048041873728,"sku":"978-3-7212-0982-2","price":60.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/biscriptual_low.jpg?v=1757529395"},{"product_id":"das-detail-in-der-typografie","title":"Das Detail in der Typografie","description":"\u003cp\u003e_Präzise Analyse typografischer Feinheiten und ihrer Wirkung\u003cbr\u003e_Fokus auf Details\u003cbr\u003e_Verständliche Beispiele aus der Praxis hochwertiger Typografie\u003cbr\u003e_Unverzichtbares Referenzwerk für sorgfältige und professionelle Gestaltung\u003c\/p\u003e\n\u003cp\u003eIn this handy guide, Swiss typographer and book designer Jost Hochuli gives a concise, informative intro to microtypography or detail typography. It focuses on the basic units: letters, letter spacing, words, word spacing, lines, line spacing, and columns.\u003c\/p\u003e\n\u003cp\u003eStarting from the physiological and psychological conditions of the reading process, the author vividly explains the basic elements of letters and typesetting, awakening the reader's sense for the often decisive nuances with a wealth of examples. “Das Detail in der Typografie” is a concise presentation of everything that everyone—whether reader, editor, typographer, or book designer—should know about the basics of our writing and reading culture.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048042168640,"sku":"978-3-7212-0547-3","price":27.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721205473_1.jpg?v=1757529414"},{"product_id":"design-typography-etc","title":"Design, Typography, etc.","description":"\u003cp\u003e_ Comprehensive basic work on design\n\u003cbr\u003e _ All aspects of print media\n\u003cbr\u003e _ Practical explanations and illustrative application examples\n \u003cbr\u003e_ With detailed glossary\n\u003cbr\u003e\n\u003cbr\u003e Why does a newspaper look different from a magazine or a book? What effect does the use of a particular font have, or what effect does the use of a particular grid have? And why does one layout seem so fitting and convincing, while another seems so clearly wrong?\n\u003cbr\u003e\n\u003cbr\u003e Using illustrations, drawings, and explanatory texts, this comprehensive handbook and reference work explains all the fundamentals and technical terms essential at the interface between print media design and production. From page layout and the correct use of colors and fonts to column widths and line spacing: Richly illustrated and featuring numerous examples of international printed products, \"Design, Typography, etc.\" covers all aspects of good book, poster, and advertising design.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048042430784,"sku":"978-3-7212-0977-8","price":55.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721206685_6.jpg?v=1757529433"},{"product_id":"emojization","title":"Emojization","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e_Introduction to cultural, historical, and theoretical backgrounds\u003cbr\u003e_Project examples demonstrate formal diversity\u003cbr\u003e_Examples of possibilities for creating visual identities\u003cbr\u003e_Work inspiration through the aesthetics of kawaii and emojis for graphic designers\u003c\/p\u003e\n\u003cp\u003eA means of expression for billions of people, emojis have established their function in our everyday lives. Increasingly complex in quality and quantity, these written language companions have long since transcended the realm of media writing to become a pop culture phenomenon of their own. This book is a manual and source of inspiration for anyone seeking to understand and use the potential of emojis in visual communication.\u003c\/p\u003e\n\u003cp\u003eThe author combines cultural, historical, and theoretical backgrounds with practical application examples. Selected works from recent years demonstrate the formal diversity of emojis and offer inspiration for your own work. Specific cases are used to show how emojis can be used in very different ways in the implementation of design tasks and creative projects to thus become part of visual identities.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"page\" title=\"Page 1\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048043905344,"sku":"978-3-7212-1037-8","price":40.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721210378_FC-scaled.jpg?v=1757529472"},{"product_id":"fundamentals-of-design","title":"Fundamentals of Design","description":"\u003cp\u003e _Practical thinking is at the heart\n\u003cbr\u003e _From form finding to project planning\n\u003cbr\u003e _Methods suitable for all creative disciplines\n\u003cbr\u003e _Introduction for beginners and reference work for professionals\n\u003cbr\u003e\n\u003cbr\u003e What forms are there?\n\u003cbr\u003e What formative measures are available?\n\u003cbr\u003e What evaluation criteria apply to existing or future development projects?\n\u003cbr\u003e\n \u003cbr\u003eThree fundamental questions that every architect, designer, and artist repeatedly asks themselves are addressed, systematically explained, and answered in this volume in three sections. Furthermore, this book opens up groundbreaking opportunities for better communication, discussion, and explanation of one's own work with other creative professionals or other professional groups.\n\u003cbr\u003e\n\u003cbr\u003e The first section is a comprehensive compilation of all possible building blocks with which all forms within objects can be determined and described. The middle section offers a qualitative overview of the possibilities with which forms, form elements, or objects can be developed and optimized. The third section presents the methodology for developing your own evaluation system.\n\u003cbr\u003e\n \u003cbr\u003eThe aim of this publication is to provide guidance on the fundamentals of design, which combine formal, technical, content-related and methodological aspects into a holistic understanding of design.\n\u003cbr\u003e\n\u003cbr\u003e\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048044265792,"sku":"978-3-7212-1020-0","price":29.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721210200_FC.jpg?v=1757529493"},{"product_id":"methodik-der-form-und-bildgestaltung","title":"Graphic Design Manual","description":"\u003cp\u003e_Fundamental principles of visual order and form creation\u003cbr\u003e_Clear exercises on contrast, rhythm, and composition\u003cbr\u003e_Systematic introduction to creative thinking\u003cbr\u003e_Influential textbook for graphic design and visual communication\u003c\/p\u003e\n\u003cp\u003eArmin Hofmann's textbook, published in 1965, is still considered a standard work in graphic design education worldwide. Especially in times of a return to a clear and minimalist formal language, Hofmann's work offers an ideal starting point for contemporary design.\u0026nbsp;\u003cbr\u003e\u003cbr\u003eTo accommodate contemporary design techniques, this new edition has been structured according to a computer-friendly system. It analyzes visual and formal elements and examines their principles for application to today's screen work. The book demonstrates that even over 50 years after the first edition, Hofmann's theories and approaches remain valid for new generations of designers.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048046395712,"sku":"978-3-7212-1006-4","price":58.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721200065_1.jpg?v=1757529566"},{"product_id":"rastersysteme-fur-die-visuelle-gestaltung","title":"Grid systems in graphic design","description":"\u003cp\u003e_Groundbreaking standard work that defines the fundamentals of modern design grids\u003cbr\u003e_Key reference for professional designers worldwide\u003cbr\u003e_Clear systems that continue to shape curricula and design processes today\u003cbr\u003e_Indispensable handbook for structured, functional, and consistent design\u003c\/p\u003e\n\u003cp\u003eFor more than forthy years, \u003cem\u003eGrid Systems\u003c\/em\u003e has been a practical handbook for designers in training or teaching, providing a simple, step-by-step introduction to the function and application of grids in two- and three-dimensional applications. It contains precise instructions for the use of all common grid systems (8 to 32 grid fields), which can be applied to a wide variety of projects.\u0026nbsp;\u003cbr\u003e\u003cbr\u003eThey are a working tool that allows designers to conceive, organize, and design visual solutions more reliably and quickly – from business cards to exhibition stands. Josef Müller-Brockmann has documented and explained in detail, step by step, all the essential points that must be considered when designing a grid, with numerous application examples.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048047411520,"sku":"978-3-7212-0145-1","price":68.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721201451_5.jpg?v=1757529642"},{"product_id":"richtlinien-und-normen-fur-die-visuelle-gestaltung","title":"Guidelines and Standards for the Visual Design","description":"\u003cp\u003e _First reprint of the manual for the most famous design of all Olympic Games\n\u003cbr\u003e _With booklet in English, French, Spanish with all lyrics\n\u003cbr\u003e _Ring binder in original style with 22 fold-out pages\n\u003cbr\u003e _Design concept set new standards for branding and corporate identity\n\u003cbr\u003e\n \u003cbr\u003eNearly a quarter of a century after the end of National Socialism, Otl Aicher was commissioned to design the \"cheerful\" 1972 Munich Olympic Games. He approached his work systematically and scientifically, freeing visual communication from nationalistic pathos and reducing it, in the spirit of the Bauhaus, to its essentials: practicality. The manual, completed in 1967, is a surprisingly straightforward set of rules, a flexible system of colors, shapes, and typeface that allowed Aicher's team and partners to \"play freely\" and spared \"unnecessary preparatory work and time-consuming detailed decisions.\"\n\u003cbr\u003e\n\u003cbr\u003e Aicher had a comprehensive vision: everything should be designable. With the results from over 100 design areas, he succeeded in creating an extraordinary, broad-based visual impact and, moreover, setting new standards in corporate design. To this day, Munich 1972 is considered the most successful design project of all the Olympic Games.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048047542592,"sku":"978-3-7212-0999-0","price":105.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/manual-scaled.jpg?v=1757529653"},{"product_id":"risomania","title":"Risomania","description":"\u003cp\u003e_Renaissance of analogue printing processes\n\u003cbr\u003e _Well-founded introductory overview\n\u003cbr\u003e _Focus on the current Risography scene\n\u003cbr\u003e _With extensive documentation of risographic products\n\u003cbr\u003e\n\u003cbr\u003e Risography, named after the Japanese company Riso, is a stencil printing process similar to screen printing, developed during the transition from mechanical to digital printing. Although the printing press looks like a copier, the ink is applied to the paper without the use of heat or chemicals, thus saving energy and being environmentally friendly. Today, graphic artists and designers from all over the world have discovered the Risograph—and the corresponding machines for similar, almost forgotten techniques such as mimeography—and have sparked an unexpected renaissance of analog printing.\n\u003cbr\u003e\n \u003cbr\u003eA carefully researched introduction on the past, present, and future is followed by an article on important pioneers of the current risography scene. The \"Risoworld\" chapter introduces publishers, printers, and design studios from around the world with a strong affinity for risography. The heart of the volume is a collection of wonderful, diverse works such as postcards, magazines, posters, flyers, and experimental printed matter, all of which captivate with the power of color, the unique texture, and, above all, the perfectly imperfect authenticity of risography.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048047608128,"sku":"978-3-7212-0966-2","price":44.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/00_cover_risomania_lowres_1-scaled.jpg?v=1757529660"},{"product_id":"the-age-of-data","title":"The Age of Data","description":"\u003cp\u003e_Data-driven design process across different categories \u003cbr\u003e_A look behind the scenes of the 40 most important pioneers \u003cbr\u003e_With essays by specialists \u003cbr\u003e_Support through Kickstarter campaign \u003cbr\u003e\u003cbr\u003eArt is constantly evolving, encouraging experimentation, and in today's digital age, leveraging artificial intelligence to create entirely new realities. Artists are using data as a means of expression as equal partners to explore new avenues, redefining the concept of art and revolutionizing the world of design. This book addresses the aesthetics and creativity of a new generation engaged in algorithm-supported vertical design. \u003cbr\u003e\u003cbr\u003eThe editors were able to engage the most relevant contemporary protagonists to present their most important works based on facts, aspects, and stories, and to provide insights into their creative processes. These range from the vision to the underlying code and challenges in the implementation concept to the finished work. On a theoretical level, the presented works from fields such as graphic design, 3D animation, real-time visualizations, robotics, and spatial installations are significantly enriched by interviews and texts from experts and insiders in the field. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"Because digital art is finally becoming the chronicler of a present in which technology has retreated into a sphere of abstraction that people only understand when something has gone wrong.\"\u0026nbsp;\u003c\/em\u003e\u003cbr\u003eSüddeutsche Zeitung \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048048197952,"sku":"978-3-7212-1015-6","price":78.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721210156_FC-1.jpg?v=1757529696"},{"product_id":"typographie","title":"Typography. A Manual of Design","description":"\u003cp style=\"margin: 0cm;\"\u003e\u003cspan style=\"mso-hansi-font-family: Symbol;\"\u003e_\u003c\/span\u003eFoundational work of modern typography\u003c\/p\u003e\n\u003cp style=\"margin: 0cm;\"\u003e\u003cspan style=\"mso-hansi-font-family: Symbol;\"\u003e_\u003c\/span\u003eClear principles of structure, grid, and readability\u003c\/p\u003e\n\u003cp style=\"margin: 0cm;\"\u003e\u003cspan style=\"mso-hansi-font-family: Symbol;\"\u003e_\u003c\/span\u003ePrecise examples of type, rhythm, and proportion\u003c\/p\u003e\n\u003cp style=\"margin: 0cm;\"\u003e\u003cspan style=\"mso-hansi-font-family: Symbol;\"\u003e_\u003c\/span\u003eInfluential standard reference for students and practitioners\u003c\/p\u003e\n\u003cp style=\"margin: 0cm;\"\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003eThis title is the legacy of Emil Ruder, the founder of Swiss Style and one of the world's most influential graphic designers. Ruder was one of the first to break with the rules of traditional typography and create new ones that met the requirements of a new typeface. \u003cbr\u003e\u003cbr\u003eThe current edition of the work, published in 1967, remains a fundamental textbook upon which generations of typographers and graphic artists have built and continue to build. Furthermore, its overall structure, the themes presented, the graphic representations, and the harmoniously integrated typographic typeset, encapsulate the entirety of Ruder's oeuvre. This book can truly be considered a masterpiece by one of the most important men in the field of graphic design and typography.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048048656704,"sku":"978-3-7212-0043-0","price":98.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721200430_6.jpg?v=1757529716"},{"product_id":"structuring-design","title":"Structuring Design","description":"\u003cdiv class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b72e348\" data-id=\"b72e348\" data-element_type=\"column\"\u003e\n\u003cdiv class=\"elementor-widget-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-45a1721 elementor-widget elementor-widget-woocommerce-product-content\" data-id=\"45a1721\" data-element_type=\"widget\" data-widget_type=\"woocommerce-product-content.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003e_ Introduction to the basics of graphic design\u003cbr\u003e_ Backgrounds, explanations, guidelines for all thematized aspects\u003cbr\u003e_ Strong focus on the grid as the most important element for the topic\u003cbr\u003e_ With many visual examples\u003c\/p\u003e\n\u003cp\u003eWhere do you use which grids? What is their significance? How are they created? This book answers all of these questions.\u003cbr\u003eWhere do you begin? What steps follow each other? What differentiates the visual from the verbal? This book will tell you.\u003cbr\u003eWhat is “visual rhetoric”? What are the “four sides of a message”? What is the relationship between method and intuition? Read all about these topics in this book.\u003c\/p\u003e\n\u003cp\u003eAnd much more besides: “Structuring Design” presents the principles and rules of visual communication as an introduction to practical design. The book offers a compact mix of explanations, practical tips, and background information, coupled with an extensive glossary.\u003c\/p\u003e\n\u003cp\u003eAwarded with the TDC New York “Certificate of Typographic Excellence”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51064567464256,"sku":"978-3-7212-0994-5","price":38.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/structuring-design_Kopie.jpg?v=1765216959"}],"url":"https:\/\/niggli.ch\/en\/collections\/bestseller.oembed?page=2","provider":"Niggli","version":"1.0","type":"link"}