{"title":"Typography","description":"","products":[{"product_id":"typo","title":"52 Typo","description":"\u003cp\u003e _ In collaboration with the Association Typographique Internationale\n\u003cbr\u003e _ Wide range of topics from the world of typography and graphic design\n\u003cbr\u003e _ 52 illustrated articles and analyses\n\u003cbr\u003e _ Texts from industry experts\n\u003cbr\u003e\n \u003cbr\u003eIn the cosmos of typography and graphic design, something new happens every day, and something new is created. This carefully curated volume collects the most inspiring, groundbreaking, and lasting stories, events, and trends of a year: 52 stories for 52 weeks. Over 40 industry experts share their views and guide readers to the highlights of the typography world.\n\u003cbr\u003e\n \u003cbr\u003eBooks will be presented, including the publication of the legendary 1975 NASA Graphic Standards Manual, and positions in book design will be discussed. New typefaces, type designers, and foundries will be introduced, classic American fonts will be reinterpreted—and the question of why new typefaces always need to be created will be explored. Furthermore, significant new logos will be discussed, major industry events such as Typo Berlin and the winners of the European Design Award. And a tribute will be paid to Adrian Frutiger and the great actor Alan Rickman, who also once worked as a graphic designer.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048040956224,"sku":"978-3-7212-0975-4","price":35.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/niggli_52typo_book-scaled.jpg?v=1757529339"},{"product_id":"berliner-type","title":"53. Berliner Type","description":"\u003cp\u003e _Wide spectrum of design areas\n\u003cbr\u003e _Selection of works by industry experts\n\u003cbr\u003e _Works of renowned agencies and talented young designers\n\u003cbr\u003e _Inspiration for students, designers, lecturers and agencies\n\u003cbr\u003e\n \u003cbr\u003eMore and more companies and organizations are placing value on a distinctive typeface for their brand and its recognition as part of their corporate identity. Type designers are increasingly focusing on creating custom fonts specifically tailored to their needs and goals. In addition, the design of fonts for use on social media and digital platforms is continuing to grow.\n\u003cbr\u003e\n\u003cbr\u003e It's also noticeable that the former boundary between pure type design and communication design is increasingly dissolving: Corporate identity designs with coordinated corporate fonts can now be designed by one and the same person who possesses an understanding of strategically contemporary corporate design as well as current aesthetic and technical possibilities in type design. This volume documents the best works of the last year, selected by a distinguished jury.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048040988992,"sku":"978-3-7212-1034-7","price":45.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/230705_BT_cover_U1-scaled.jpg?v=1757529343"},{"product_id":"arabic-typography","title":"Arabic Typography","description":"\u003cp\u003e_Need for a comprehensive reference work on Arabic typography\u003cbr\u003e_Bridging history and theory with practice\u003cbr\u003e_Project of the University of Reading, a leading institution in this field\u003cbr\u003e_All contributions are extensively illustrated\u003cbr\u003e\u003cbr\u003eAlthough Arabic is the third most widely used text script in the world, there is a lack of good typographic literature. This publication is a multidisciplinary reference work that combines the latest academic findings with applied typography. Focusing on elements specifically related to Arabic script avoids overlap with the extensive literature on Latin script typography, enables concise presentation, and makes it relevant and accessible to the widest possible readership.\u003c\/p\u003e\n\u003cp\u003eThe first part, featuring several contributions from a panel of practice-oriented young scholars, offers a well-founded synthesis of the typographic history and development of Arabic script. The more comprehensive second part complements these historical foundations with a concise guide to Arabic typography. Inspired not least by Jost Hochuli’s standard work “The Detail in Typography”, all relevant microtypographic parameters are vividly addressed.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048041251136,"sku":"978-3-7212-1017-0","price":59.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721210170_FC-scaled.jpg?v=1757529359"},{"product_id":"armin-hofmann-reduction-ethics-didactics","title":"Armin Hofmann. Reduction. Ethics. Didactics.","description":"\u003cp\u003e_His methodology of image and form design from 1965 is still a leading textbook\n\u003cbr\u003e _For a deeper understanding of the profound and multifaceted work of Armin Hofmann\n\u003cbr\u003e _With extensive picture gallery\n\u003cbr\u003e _Contributions by Kenneth Hiebert, Philip Burton, April Greiman, Mahendra Patel, Hans-Ulrich Allemann, Inge Druckrey, Georg Staehelin, Wolfgang Weingart\n\u003cbr\u003e\n\u003cbr\u003e Armin Hofmann's graphic work and teaching approaches have influenced generations of graphic designers around the world. Far from doctrinal views, he exemplified a professional attitude characterized by the idea of ​​reduction, a matter-of-fact pragmatism, and a deep sense of responsibility. This publication provides a comprehensive overview of his design work, his professional ethics, and the principles he developed and applied in his teaching.\n\u003cbr\u003e\n \u003cbr\u003eThe work is structured on three levels: a professional examination of Hofmann's work, his biography, and original texts on various aspects of his oeuvre. Guest contributions from former students and later renowned graphic designers and typographers, as well as fellow artists and colleagues, paint a very personal picture and illustrate the global influence of his work through their own work. Original sources were used almost exclusively in the compilation, particularly from his extensive private archive, thus enabling a highly authentic, in-depth, and multifaceted immersion in Armin Hofmann's legacy.\n\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048041644352,"sku":"978-3-7212-1038-5","price":46.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721210385_FC.jpg?v=1757529382"},{"product_id":"armin-hofmann-reduktion-ethik-didaktik","title":"Armin Hofmann. Reduktion. Ethik. 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This publication provides a comprehensive overview of his design work, his professional ethics, and the principles he developed and applied in his teaching.\n\u003cbr\u003e\n \u003cbr\u003eThe work is structured on three levels: a professional examination of Hofmann's work, his biography, and original texts on various aspects of his oeuvre. Guest contributions from former students and later renowned graphic designers and typographers, as well as fellow artists and colleagues, paint a very personal picture and illustrate the global influence of his work through their own work. Original sources were used almost exclusively in the compilation, particularly from his extensive private archive, thus enabling a highly authentic, in-depth, and multifaceted immersion in Armin Hofmann's legacy.\n\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048041677120,"sku":"978-3-7212-1039-2","price":46.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721210392_FC.jpg?v=1757529382"},{"product_id":"biscriptual","title":"Bi-Scriptual","description":"\u003cp\u003e_Importance and necessity of multilingual typography \u003cbr\u003e_Theoretical background and practice of bilingual design\u003cbr\u003e_Examples of applications from over 100 designers\u003cbr\u003e_2nd revised and updated edition 2024\u003cbr\u003e\u003cbr\u003eDue to globalization and cross-national and cross-cultural interaction, multilingualism is gaining importance worldwide. Writing, as the most important medium of communication, is taking on a prominent role. Designers are increasingly faced with the challenge of designing not just different languages, but two or even more writing systems together. \u003cbr\u003e\u003cbr\u003e\u003cem\u003eBi-Scriptual\u003c\/em\u003e begins on a more theoretical level, addressing issues such as the sociocultural relationships between different writing systems and the increasing importance of sociocultural communication. Following a general section on the practice of bilingual design, experts in the respective languages examine eight writing systems in relation to the Latin script. This section also includes interviews on the topic and work examples from over 100 designers that demonstrate the various possibilities for designing with multiple writing systems alongside one another.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048041873728,"sku":"978-3-7212-0982-2","price":60.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/biscriptual_low.jpg?v=1757529395"},{"product_id":"cyrillize-it","title":"Cyrillize it!","description":"\u003cp\u003e_How to design in a script without being able to read it\u003cbr\u003e_Addresses the current relevance of Cyrillic\u003cbr\u003e_Perspectives from both native and non-native speakers\u003cbr\u003e_Includes interviews with experts\u003cbr\u003e\u003cbr\u003eCyrillic is a script used by more than 250 million people in Europe and Asia in over 100 languages. Over the past 15 years, it has become increasingly visible and popular in the West, and its use has grown. The Ukrainian author reflects on the significance of the Cyrillic script in today's world, explores its history and current design trends, provides an overview of typographic rules, and offers practical advice for designing with Cyrillic scripts.\u003c\/p\u003e\n\u003cp\u003eThe book also includes interviews with experts in graphic and type design. In our globalized world, where multi-scripturalism is becoming increasingly important, Cyrillize it! offers designers a method for professionally and successfully working with another script system. With its playful and aesthetically pleasing design and a number of outstanding examples of contemporary graphic design, the publication will also be of interest to anyone with a general interest in Cyrillic design and related cultures.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048042070336,"sku":"978-3-7212-1018-7","price":39.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721210187_FC-1.jpg?v=1757529410"},{"product_id":"das-detail-in-der-typografie","title":"Das Detail in der Typografie","description":"\u003cp\u003e_Präzise Analyse typografischer Feinheiten und ihrer Wirkung\u003cbr\u003e_Fokus auf Details\u003cbr\u003e_Verständliche Beispiele aus der Praxis hochwertiger Typografie\u003cbr\u003e_Unverzichtbares Referenzwerk für sorgfältige und professionelle Gestaltung\u003c\/p\u003e\n\u003cp\u003eIn this handy guide, Swiss typographer and book designer Jost Hochuli gives a concise, informative intro to microtypography or detail typography. It focuses on the basic units: letters, letter spacing, words, word spacing, lines, line spacing, and columns.\u003c\/p\u003e\n\u003cp\u003eStarting from the physiological and psychological conditions of the reading process, the author vividly explains the basic elements of letters and typesetting, awakening the reader's sense for the often decisive nuances with a wealth of examples. “Das Detail in der Typografie” is a concise presentation of everything that everyone—whether reader, editor, typographer, or book designer—should know about the basics of our writing and reading culture.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048042168640,"sku":"978-3-7212-0547-3","price":27.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721205473_1.jpg?v=1757529414"},{"product_id":"der-typografiestreit-der-moderne","title":"Der Typografiestreit der Moderne","description":"\u003cp\u003e_Central design debate of the 20th century\u003cbr\u003e_Typography as cultural history\u003cbr\u003e_Historically grounded analysis\u003cbr\u003e_Voices of key designers, theorists, and institutions of modernism\u003c\/p\u003e\n\u003cp\u003eWhenever aesthetics are at stake, meaning things that cannot be precisely assessed, differing, even controversial, positions are inevitable. Typography experts have repeatedly commented on the suitability of typefaces, the use of ornamentation, or the optimal type area. Hans Rudolf Bosshard provides several historical examples – from Bodoni and Bertuch to Morris and Morison – before moving on to the so-called \"Modern Typography Dispute\" between Max Bill and Jan Tschichold in 1946. The dispute caused quite a stir even then and continues to arouse widespread interest today – not only in German-speaking countries, but also in the Anglo-Saxon world.\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003eThe trigger was a lecture by Tschichold entitled \"Constants of Typography,\" in which he renounced the previously practiced and theoretically advocated \"new typography\" and advocated a return to traditional design forms. Max Bill was disappointed by the change of heart of the former pioneer of the \"new typography\" and viewed the return to traditional typography as an attack on modernism. Both accused each other (from opposing positions and entirely unjustified) of being close to National Socialist aesthetics. The heated exchange, presented here in detail for the first time, took place in the \"Swiss Typographical Reports.\"\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048042299712,"sku":"978-3-7212-0833-7","price":34.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721208337_5.jpg?v=1757529423"},{"product_id":"der-typografische-raster","title":"The Typographic Grid","description":"\u003cp\u003e_Precise introduction to the structure and function of typographic grids\u003cbr\u003e_Clear rules for structure, proportion, and visual order\u003cbr\u003e_Practical examples for use in editorial and graphic design\u003cbr\u003e_Indispensable reference work for systematic design\u003c\/p\u003e\n\u003cp\u003eThis volume presents a collection of around two dozen of the author's typographic works—books, brochures, and art catalogs. These works, documented in schematic drawings and numerous individual illustrations, are not intended to be a recipe, but rather to provide the user with inspiration for initiating their own design processes.\u0026nbsp;\u003cbr\u003e\u003cbr\u003eThe versatility of designing with grid systems is presented in a simple and understandable way. The theoretical appendix also explains the fundamentals of grid design. This book is both a source of inspiration and a textbook, and an essential reference for anyone who works with type.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048042365248,"sku":"978-3-7212-0340-0","price":98.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721203400_4.jpg?v=1757529426"},{"product_id":"design-typography-etc","title":"Design, Typography, etc.","description":"\u003cp\u003e_ Comprehensive basic work on design\n\u003cbr\u003e _ All aspects of print media\n\u003cbr\u003e _ Practical explanations and illustrative application examples\n \u003cbr\u003e_ With detailed glossary\n\u003cbr\u003e\n\u003cbr\u003e Why does a newspaper look different from a magazine or a book? What effect does the use of a particular font have, or what effect does the use of a particular grid have? And why does one layout seem so fitting and convincing, while another seems so clearly wrong?\n\u003cbr\u003e\n\u003cbr\u003e Using illustrations, drawings, and explanatory texts, this comprehensive handbook and reference work explains all the fundamentals and technical terms essential at the interface between print media design and production. From page layout and the correct use of colors and fonts to column widths and line spacing: Richly illustrated and featuring numerous examples of international printed products, \"Design, Typography, etc.\" covers all aspects of good book, poster, and advertising design.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048042430784,"sku":"978-3-7212-0977-8","price":55.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721206685_6.jpg?v=1757529433"},{"product_id":"die-kunst-der-beschriftung","title":"Die Kunst der Beschriftung","description":"\u003cp\u003e_Overview of the history and fundamentals of lettering\u003cbr\u003e_Analysis of hand lettering, font styles, and use of materials\u003cbr\u003e_Wide range of examples of contemporary and historical works\u003cbr\u003e_Inspiring practical guide for typographers, designers, and anyone interested in fonts\u003c\/p\u003e\n\u003cp\u003eThis title deasling with the \"Art of Lettering\" presents the production processes of more than eighty lettering techniques with short, explanatory texts and numerous photographs. The result is a comprehensive compendium of classic and contemporary methods of producing and applying lettering.\u003c\/p\u003e\n\u003cp\u003eAndrew Haslam visited artisans and artists on-site in their businesses and studios and documented their work. The book includes painted, printed, glued, molded, punched, cast, cut, engraved, and carved lettering on or in paper, plastic, metal, glass, stone, wood, and chocolate, as well as knitted, embroidered, and knotted letters, animated or illuminated lettering in films or on house facades.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048043479360,"sku":"978-3-7212-0775-0","price":24.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721207550.jpg?v=1757529444"},{"product_id":"die-macht-der-schrift","title":"Die Macht der Schrift","description":"\u003cp\u003e_Analysis of the cultural and visual significance of writing\u003cbr\u003e_Examples showing how typography shapes perception and communication\u003cbr\u003e_Compact overview of historical, social, and design contexts\u003cbr\u003e_With a foreword by Ruedi Baur\u003c\/p\u003e\n\u003cp\u003eType is more than an aesthetic phenomenon; it is also a statement. This is evident in the way various rulers used typography: Charlemagne, Maximilian I, Louis XIV, Napoleon I, Kemal Atatürk, Benito Mussolino, and Adolf Hitler. It can be programmatic, revolutionary, restorative, or even a symbol of power. The study of this relationship between ruler and type forms the basis for a comprehensive examination that leads from the past to the present.\u0026nbsp;\u003cbr\u003e\u003cbr\u003eHow do states present themselves today? What is fascinating and unexpected is the powerful influence of different strands of tradition. An analytical examination traces the traditions of state printing. This reveals a clear relationship between writing and rhetoric, typography and ceremony. This comprehensive section on the power of writing is preceded by an introductory chapter on the currently emerging field of design research. 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Hochuli explains fundamental typographic principles and shows how careful decisions about proportion, rhythm, and typesetting shape the quality of a book. Using numerous examples from his practice, he illustrates how functional and aesthetic design work together.\u003c\/p\u003e\n\u003cp\u003eThe book offers both theoretical guidance and practical application tips and is aimed at designers, typesetters, students, and anyone who wants to understand the structure of well-made printed products. It shows how subtle typographic details form a harmonious overall picture. 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In 1983, an abridged, paperback version – simultaneously published in the USA and Canada – was distributed worldwide. This book is the unabridged reconstruction of the 1961 original, in a cloth binding with a jacket. The additions that Josef Müller-Brockmann himself made for the 1983 paperback version have been incorporated. Thus, the comprehensive Müller-Brockmann is now available again.\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003eThe first part explores the path from illustrative to objective graphics, the significance of design elements, their application, and their impact in all areas of advertising: business stationery, advertisements, brochures, catalogs, books, posters, outdoor advertising, and exhibitions. The middle part of the book covers fundamental considerations of the work of the graphic designer. The chapter \"Science and Visual Communication,\" for example, touches on topics such as semiotics, communication research, and information theory. 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Scientists repeatedly emphasize that the brain benefits from writing by hand in many ways. The author, a well-known calligrapher and instructor of penmanship, addresses everyone who no longer uses pen and paper, even for their shopping list, but would like to try it (again). \u003cbr\u003e\u003cbr\u003eBased on scientifically proven methods for cognitive activities, this book explores and fosters the creative potential of handwriting. Well-founded and colorful, inspiring yet structured, the ultimate goal is the joy of expressing oneself individually, and in the form of beautiful handwriting. 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The publication shows how his studio, “bill-zürich reklame,” shaped the visual expression of the Swiss avant-garde around 1930, giving these works significant documentary value.\u003c\/p\u003e\n\u003cp data-start=\"574\" data-end=\"1041\"\u003eBill appears here as a versatile designer of distinctive typefaces, logos, and witty visual solutions. In his typographic inventions, he pursued two principles—one drawing-based and one sculptural. Building on Herbert Bayer’s Universal Type, he developed unconventional letterforms for Neubühl and “wohnbedarf” that deliberately diverged from known models. The characteristic wide “o” reflects both functional considerations and the reductionist ideas of the Bauhaus.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048046100800,"sku":"978-3-7212-0341-7","price":62.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721203417_1.jpg?v=1757529564"},{"product_id":"methodik-der-form-und-bildgestaltung","title":"Graphic Design Manual","description":"\u003cp\u003e_Fundamental principles of visual order and form creation\u003cbr\u003e_Clear exercises on contrast, rhythm, and composition\u003cbr\u003e_Systematic introduction to creative thinking\u003cbr\u003e_Influential textbook for graphic design and visual communication\u003c\/p\u003e\n\u003cp\u003eArmin Hofmann's textbook, published in 1965, is still considered a standard work in graphic design education worldwide. Especially in times of a return to a clear and minimalist formal language, Hofmann's work offers an ideal starting point for contemporary design.\u0026nbsp;\u003cbr\u003e\u003cbr\u003eTo accommodate contemporary design techniques, this new edition has been structured according to a computer-friendly system. It analyzes visual and formal elements and examines their principles for application to today's screen work. The book demonstrates that even over 50 years after the first edition, Hofmann's theories and approaches remain valid for new generations of designers.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048046395712,"sku":"978-3-7212-1006-4","price":58.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721200065_1.jpg?v=1757529566"},{"product_id":"michael-bierut-wie-man-als-grafikdesigner-produkte-erfolgreicher-verkauft-dinge-besser-erklart-sachen-schoner-macht-leute-zum-lachen-bringt-oder-zum-weinen-und-manchmal-sogar-die-welt-verbessert","title":"Michael Bierut: Wie man als Grafikdesigner Produkte erfolgreicher verkauft, Dinge besser erklärt, Sachen schöner macht, Leute zum Lachen bringt (oder zum Weinen) - und manchmal sogar die Welt verbessert.","description":"\u003cp\u003e_Insights into Bierut's working methods based on numerous real-life projects from practice and the professional world.\u003cbr\u003e_Clear presentation of how design solves problems, clarifies messages, and creates impact.\u003cbr\u003e_Humorous and inspiring stories that shed light on the everyday life and responsibilities of designers.\u003cbr\u003e_Versatile introductory and motivational book about the role of graphic design in everyday life and society.\u003c\/p\u003e\n\u003cp\u003eAs a partner in the New York office of the international design firm Pentagram, Michael Bierut can look back on an extraordinarily varied and successful career. In this first-ever overview of his 35-year career, he presents selected works that document his highly diverse approaches—one of his trademarks. The book is a monograph, handbook, and design manifesto in one, and is aimed at anyone interested in how text, images, and ideas can be brought together.\u0026nbsp;\u003cbr\u003e\u003cbr\u003eBierut offers readers insight into his creative process, his working life, his relationships with his clients, and the difficulties every creative designer faces when trying to spread new, innovative ideas. Each project is presented in Bierut's own clear—and sometimes amusing—words. Historical photographs, detailed concept sketches and working models, as well as discarded alternatives, complete the documentation of the selected works.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048046428480,"sku":"978-3-7212-0939-6","price":22.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/rtu4qjg0odetoeqzrs00ree4lthem0qtotjfouvfrdhemjdgqfnwzwvkcg9ydf9xnzizx1zfvhlwx0ffmv8wmv8wmta_jsessionid_75411a3e7cd096897479267b48560771n3.jpg?v=1757529573"},{"product_id":"mono-is-the-new-black","title":"Mono is the new Black","description":"\u003cp\u003e_Cultural-historical overview and classification\u003cbr\u003e_Handbook, reference work, and source of inspiration in one, with numerous practical examples\u003cbr\u003e_Compilation of the best monospace fonts\u003cbr\u003e_In collaboration with the Book and Font Museum of the German National Library as a supporting partner\u003cbr\u003e\u003cbr\u003eMonospaced fonts originate from the typewriter and are characterized by the unique feature of having the same width for all letters, numbers, and characters. \"Mono is the new Black\" addresses the function and aesthetics of this unique typeface and explores its cult status in the (especially) young design scene. The aim of the handbook is to inform and inspire typographers, type developers, designers, and those interested in culture with facts, analyses, expert opinions, and practical examples, as well as a comprehensive collection of fonts.\u003c\/p\u003e\n\u003cp\u003eBeginning with a cultural-historical overview, the author explores the historical aspects of typefaces and highlights how closely intertwined typefaces, technological progress, and social development are. Selected work examples, designers, and agencies from around the world form the middle section, with a focus on the diverse possible applications. The final section is a font compendium that clearly compiles 175 monospaced fonts, highlighting the transformation this distinctive typeface has undergone, from machine script to entirely digitally developed coding fonts. In collaboration with the Book and Writing Museum of the German National Library,\u0026nbsp;\u003cstrong\u003eWINNER of the Brandenburg Design Award 2023\u003c\/strong\u003e\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048046494016,"sku":"978-3-7212-1033-0","price":45.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721210330_FC.jpg?v=1757529580"},{"product_id":"monolog","title":"Monolog","description":"\u003cp\u003e_Hand-bound limited edition with numbered copies\u003cbr\u003e_Insights into decision-making processes in book design\u003cbr\u003e_Design as a reflective, personal practice\u003cbr\u003e_Between theory, experience, and attitude\u003c\/p\u003e\n\u003cp\u003eThis book reveals the design process with its many possibilities, detours, and decisions. In contrast to linear textbook models, it shows mistakes, dead ends, rules, and alternative solutions as an essential part of the work. This complex path usually remains hidden behind the finished book, which seems to lie before us as a matter of course. The starting point is the blank page, which is only filled with life through decisions that have been checked for content.\u003c\/p\u003e\n\u003cp\u003eThe book is not intended as a textbook, but uses book design as a means of illustrating design issues from the initial idea to the final print. The creative process unfolds page by page, allowing readers to directly accompany the design of the book they are currently reading.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048046559552,"sku":"978-3-7212-0766-8","price":148.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721207668_1.jpg?v=1757529580"},{"product_id":"olympic-games","title":"Olympic Games. The Design","description":"\u003cp\u003e_The design of all modern Olympic Games \u003cbr\u003e_Author has one of the world's largest collections of Olympic objects \u003cbr\u003e_Supported by Kickstarter campaign \u003cbr\u003e_Olympic design as a study of corporate identity \u003cbr\u003e\u003cbr\u003eIs there a greater challenge for designers than the Olympic Games? Each host city requires a unique and distinctive look, blending national identity and international trends with the Olympic spirit of friendship, solidarity, and fair play. \u003cbr\u003e\u003cbr\u003e\u003cem\u003eOlympic Games. The Design\u003c\/em\u003e provides the first chronological overview of the history of the Games, focusing on their visual appearance: logos, pictograms, mascots, medals, uniforms, tickets, posters, souvenirs, and much more. Author Markus Osterwalder has compiled a total of around 6,000 illustrations on over 1,500 pages into two volumes with 58 chapters, embedding interesting facts about who created what and how. For each of the Games, the passionate Swiss collector has systematically selected examples from fields including graphic design, typography, fashion, and product design, allowing for a complete understanding of the design identity of each of the Games. Furthermore, the work presents an extraordinarily fascinating history of developments in the field of corporate identity and brand design.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048046821696,"sku":"978-3-7212-1000-2","price":245.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/olympia-scaled.jpg?v=1757529605"},{"product_id":"ordnung-in-der-gestaltung","title":"Ordnung in der Gestaltung","description":"\u003cp\u003e_ Introduction to the basics of graphic design\u003cbr\u003e_ Backgrounds, explanations, guidelines for all thematized aspects\u003cbr\u003e_ Strong focus on the grid as the most important element for the topic\u003cbr\u003e_ With many visual examples\u003c\/p\u003e\n\u003cp\u003eWhere do you use which grids? What is their significance? How are they created? This book answers all of these questions.\u003cbr\u003eWhere do you begin? What steps follow each other? What differentiates the visual from the verbal? This book will tell you.\u003cbr\u003eWhat is “visual rhetoric”? What are the “four sides of a message”? What is the relationship between method and intuition? Read all about these topics in this book.\u003c\/p\u003e\n\u003cp\u003eAnd much more besides: \u003cem\u003eOrdnung in der Gestaltung\u003c\/em\u003e\u0026nbsp;presents the principles and rules of visual communication as an introduction to practical design. The book offers a compact mix of explanations, practical tips, and background information, coupled with an extensive glossary.\u003c\/p\u003e\n\u003cp\u003eAwarded with the TDC New York “Certificate of Typographic Excellence”\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048046920000,"sku":"978-3-7212-0995-2","price":38.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/ordnung-in-der-gestaltung_Kopie.jpg?v=1765216812"},{"product_id":"overlap","title":"Overlap. Web \u0026 Typography","description":"\u003cdiv class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b72e348\" data-id=\"b72e348\" data-element_type=\"column\"\u003e\n\u003cdiv class=\"elementor-widget-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-45a1721 elementor-widget elementor-widget-woocommerce-product-content\" data-id=\"45a1721\" data-element_type=\"widget\" data-widget_type=\"woocommerce-product-content.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003e_Constantly changing typography in digital media world\u003cbr\u003e_Through new technical possibilities higher esthetic value of fonts for the Internet\u003cbr\u003e_Methods to evaluate typefaces and its web use\u003cbr\u003e_Linkage of established rules of print typography with particularities of web design\u003c\/p\u003e\n\u003cp\u003eThe predominance of the Internet as a global system of interconnected computer networks and the rapidly developing technologies of the digital world keep typography in a constant state of evolution. New output media require new fonts that optimize readability. And of course, since a font is much more than a pure conveyor of information, the esthetic aspects of this context are equally gaining in importance.\u003c\/p\u003e\n\u003cp\u003eThis volume offers support in the selection and optimized application of fonts for web design. The combination of established print typography rules and the special characteristics of web design allows readers to enter the world of web typography. Based on contents ranging from basic information to analytical font selection criteria, this book can be a valuable guide to gaining finesse in the use of fonts for the web.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e“Everything you need to know about web typography.”\u003cbr\u003e\u003c\/em\u003ePAGE\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-276328c\" data-id=\"276328c\" data-element_type=\"column\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048047083840,"sku":"978-3-7212-0946-4","price":10.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/Overlap.jpg?v=1765632595"},{"product_id":"print-design","title":"Print Design","description":"\u003cp\u003e_Wide spectrum of design areas\n\u003cbr\u003e _Selection of works by industry experts\n\u003cbr\u003e _Works of renowned agencies and talented young designers\n\u003cbr\u003e _Inspiration for students, designers, lecturers and agencies\n\u003cbr\u003e\n\u003cbr\u003e Even in the digital age, print makes a decisive contribution to image development and dialogue. As a marketing tool, printed products remain indispensable—both loud and visible. Effective print design evokes entirely different emotions through its tactile quality and perceptible quality. Compelling print products must appeal and impress from the very first touch.\n\u003cbr\u003e\n \u003cbr\u003eFrom anniversary publications to catalogs, from annual reports to magazines, from labels to corporate typeface design, and much more: this publication reviews, documents, and comments on the current state of print product performance in German-speaking countries. Particular emphasis is placed on a holistic view of all disciplines: From planning to processing, it encompasses all the steps involved in the conception, design, and implementation of a print project.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048047313216,"sku":"978-3-7212-1022-4","price":40.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721210224_FC-Kopie-scaled.jpg?v=1757529641"},{"product_id":"rastersysteme-fur-die-visuelle-gestaltung","title":"Grid systems in graphic design","description":"\u003cp\u003e_Groundbreaking standard work that defines the fundamentals of modern design grids\u003cbr\u003e_Key reference for professional designers worldwide\u003cbr\u003e_Clear systems that continue to shape curricula and design processes today\u003cbr\u003e_Indispensable handbook for structured, functional, and consistent design\u003c\/p\u003e\n\u003cp\u003eFor more than forthy years, \u003cem\u003eGrid Systems\u003c\/em\u003e has been a practical handbook for designers in training or teaching, providing a simple, step-by-step introduction to the function and application of grids in two- and three-dimensional applications. It contains precise instructions for the use of all common grid systems (8 to 32 grid fields), which can be applied to a wide variety of projects.\u0026nbsp;\u003cbr\u003e\u003cbr\u003eThey are a working tool that allows designers to conceive, organize, and design visual solutions more reliably and quickly – from business cards to exhibition stands. Josef Müller-Brockmann has documented and explained in detail, step by step, all the essential points that must be considered when designing a grid, with numerous application examples.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048047411520,"sku":"978-3-7212-0145-1","price":68.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721201451_5.jpg?v=1757529642"},{"product_id":"richtlinien-und-normen-fur-die-visuelle-gestaltung","title":"Guidelines and Standards for the Visual Design","description":"\u003cp\u003e _First reprint of the manual for the most famous design of all Olympic Games\n\u003cbr\u003e _With booklet in English, French, Spanish with all lyrics\n\u003cbr\u003e _Ring binder in original style with 22 fold-out pages\n\u003cbr\u003e _Design concept set new standards for branding and corporate identity\n\u003cbr\u003e\n \u003cbr\u003eNearly a quarter of a century after the end of National Socialism, Otl Aicher was commissioned to design the \"cheerful\" 1972 Munich Olympic Games. He approached his work systematically and scientifically, freeing visual communication from nationalistic pathos and reducing it, in the spirit of the Bauhaus, to its essentials: practicality. The manual, completed in 1967, is a surprisingly straightforward set of rules, a flexible system of colors, shapes, and typeface that allowed Aicher's team and partners to \"play freely\" and spared \"unnecessary preparatory work and time-consuming detailed decisions.\"\n\u003cbr\u003e\n\u003cbr\u003e Aicher had a comprehensive vision: everything should be designable. With the results from over 100 design areas, he succeeded in creating an extraordinary, broad-based visual impact and, moreover, setting new standards in corporate design. 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His graphic work is committed to the objective systematics embodied by the Bauhaus; it is simultaneously timeless and modern, traditional and avant-garde, restrained and assertive, clear and complex. It is based on aesthetic norms and design principles grounded in typographic constructions. \u003cbr\u003e\u003cbr\u003eHis unmistakable style immediately catches the viewer's eye: Using type, images, lines, surfaces, and typography, Nicolaus Ott has found a unique language to convey information in a meaningful way. A focal point of his work is posters, a surprisingly inspiring interplay between clarity and mystery. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048048591168,"sku":"978-3-7212-1029-3","price":45.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/U1_Typoesie.jpg?v=1757529716"},{"product_id":"typografie-makro-und-mikroasthetik","title":"Typografie: Makro- und Mikroästhetik","description":"\u003cp\u003e_Precise analysis of typographic design at the macro and micro levels\u003cbr\u003e_Clear principles on structure, rhythm, and detail typography\u003cbr\u003e_Practical guide to high-quality, legible design\u003cbr\u003e_Award: “The Most Beautiful Swiss Books” 1998\u003c\/p\u003e\n\u003cp\u003eThis book by Willi Kunz demonstrates the application of theory in practice and serves as a teaching tool for anyone working in the field of visual communication. 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Finally, the fourth part analyzes the connection between concept, macrostructure, and microaesthetics in a series of architectural posters.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048048623936,"sku":"978-3-7212-0342-4","price":98.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721203424.jpg?v=1757529715"},{"product_id":"typographie","title":"Typography. 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Ruder was one of the first to break with the rules of traditional typography and create new ones that met the requirements of a new typeface. \u003cbr\u003e\u003cbr\u003eThe current edition of the work, published in 1967, remains a fundamental textbook upon which generations of typographers and graphic artists have built and continue to build. Furthermore, its overall structure, the themes presented, the graphic representations, and the harmoniously integrated typographic typeset, encapsulate the entirety of Ruder's oeuvre. This book can truly be considered a masterpiece by one of the most important men in the field of graphic design and typography.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048048656704,"sku":"978-3-7212-0043-0","price":98.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721200430_6.jpg?v=1757529716"},{"product_id":"typography-formation-and-transformation","title":"Typography: Formation and Transformation","description":"\u003cp\u003e_Typographic elements form the basis of a strong design statement\u003cbr\u003e_Design principles lend texts aesthetic and emotional depth\u003cbr\u003e_The effect of typography arises from the interplay of form, size, arrangement, and color\u003cbr\u003e_Analytical diagrams make design levels visible and further develop concepts\u003c\/p\u003e\n\u003cp\u003eTypographic elements form a fundamental starting point for good design, but in practice they often receive too little attention. Although letterforms seem familiar, understanding them is crucial to the design repertoire. Through basic design principles, words, lines, and columns are transformed from mere carriers of information into aesthetic forms with intellectual and emotional impact.\u003c\/p\u003e\n\u003cp\u003eTypography as a whole becomes the visual form of a language, whose initial effect is shaped by the topology of form, size, position, and color. Such an approach—for example, using transparent diagrams—opens up new perspectives and promotes the further development of initial ideas. 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Is the contemporary scene still truly innovative, or is it merely basking in past glory?\u003c\/p\u003e\n\u003cp\u003e“Who the hell is Mr. Brockmann?” was an artistic research project in London that explored how Swiss design principles from the 1950s and 1960s could remain so influential for decades, especially in the English-speaking world. The concept was to discuss and exchange ideas on these and many other questions in a project space with typographers, graphic designers, artists, and curators. Each guest was also asked to bring a design artifact that represented the diverse interactions between Swiss typography and the international design scene. 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Desktop publishing and programs for designing your own fonts have enabled a previously unimaginable wealth of new typefaces. To keep this welcome diversity transparent, the Yearbook of Type II presents a selection of new releases from around the world—from major type publishers to small, independent typographers and foundries.\n\u003cbr\u003e\n \u003cbr\u003eThis independent compendium presents the individual typefaces and font families on a double-page spread, providing both visual impressions and background information and detailed information about their features. A section of essays also offers background knowledge, technical aspects, instructions, and descriptions from the industry. The publication serves as inspiration and assistance for designers and agencies in selecting typefaces, but as a catalog and reference work, it also appeals to anyone interested in contemporary typefaces and type design.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51048049279296,"sku":"978-3-7212-0942-6","price":19.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/yearbookoftypeii_covershop.jpg?v=1757529751"},{"product_id":"overlap-1","title":"Overlap. Digitale Typografie","description":"\u003cdiv class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b72e348\" data-id=\"b72e348\" data-element_type=\"column\"\u003e\n\u003cdiv class=\"elementor-widget-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-45a1721 elementor-widget elementor-widget-woocommerce-product-content\" data-id=\"45a1721\" data-element_type=\"widget\" data-widget_type=\"woocommerce-product-content.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003e_Constantly changing typography in digital media world\u003cbr\u003e_Through new technical possibilities higher esthetic value of fonts for the Internet\u003cbr\u003e_Methods to evaluate typefaces and its web use\u003cbr\u003e_Linkage of established rules of print typography with particularities of web design\u003c\/p\u003e\n\u003cp\u003eThe predominance of the Internet as a global system of interconnected computer networks and the rapidly developing technologies of the digital world keep typography in a constant state of evolution. New output media require new fonts that optimize readability. And of course, since a font is much more than a pure conveyor of information, the esthetic aspects of this context are equally gaining in importance.\u003c\/p\u003e\n\u003cp\u003eThis volume offers support in the selection and optimized application of fonts for web design. The combination of established print typography rules and the special characteristics of web design allows readers to enter the world of web typography. Based on contents ranging from basic information to analytical font selection criteria, this book can be a valuable guide to gaining finesse in the use of fonts for the web.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-276328c\" data-id=\"276328c\" data-element_type=\"column\"\u003e\u003cem\u003e“Everything you need to know about web typography.”\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-276328c\" data-id=\"276328c\" data-element_type=\"column\"\u003ePAGE\u003c\/div\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51064443076928,"sku":"978-3-7212-0945-7","price":28.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721209457_2.jpg?v=1757529617"},{"product_id":"the-quick-classification-guide-for-typography","title":"The quick classification guide for typography","description":"\u003cp\u003e_Essential guide for basic and advanced knowledge of typefaces\u003cbr\u003e_Providing essential information about formal, practical and historical aspects\u003cbr\u003e_Purpose is to teach how to recognize the underlying formal principles\u003cbr\u003e_With comprehensive glossary\u003c\/p\u003e\n\u003cp\u003eTypography is an essential part of visual communication design. The rapid changes brought about by digitalization also have a major impact on the type design process. Users need a solid knowledge base in order to deal with the seemingly unmanageable abundance of exciting and new fonts and to use them sensibly.\u003c\/p\u003e\n\u003cp\u003eA precise and inspiring guide for all those who want to understand and use typography in a focused and effective way, this volume provides both creative inspiration and a practical understanding. This is made possible in particular by a clear structural concept for classification into categories and subcategories, followed by a detailed look at the features. The authors present a selection of more than one hundred relevant typefaces, supplemented by historical background, user-relevant information and explanations of their special formal characteristics to make it easier to recognize the underlying formal principles.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51064455627072,"sku":"978-3-7212-1058-3","price":35.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721210583_FC-732x1024.jpg?v=1758061071"},{"product_id":"the-quick-classification-guide-for-typography-deutsch","title":"The quick classification guide for typography","description":"\u003cp\u003e_Essential guide for basic and advanced knowledge of typefaces\u003cbr\u003e_Providing essential information about formal, practical and historical aspects\u003cbr\u003e_Purpose is to teach how to recognize the underlying formal principles\u003cbr\u003e_With comprehensive glossary\u003c\/p\u003e\n\u003cp\u003eTypography is an essential part of visual communication design. 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The Design (1896-2020)\u003cbr\u003e_Author has one of the world’s largest collections of Olympic objects\u003cbr\u003e_Extensive overview of all aspects of the corporate design\u003cbr\u003e_Design vision has set a new standard for future host cities\u003c\/p\u003e\n\u003cp\u003eEach Olympic Games venue boasts a unique and distinctive identity, blending local and national character with international trends and the Olympic spirit. The design for Paris 2024 stands out with its clean, symbolic aesthetic, deeply rooted in the city’s cultural and historical heritage. Hosting competitions at iconic locations was a key element in the success of this approach.\u003c\/p\u003e\n\u003cp\u003eMarkus Osterwalder has meticulously curated examples from fields such as graphic design, typography, and product design to showcase the design identity of these extraordinary Games in their entirety. Through interviews with numerous contributors, the passionate Swiss collector vividly documents the creative process behind the Olympic image – from the initial proposal to its final realization. This book is a must-read for design enthusiasts, Olympic historians, and anyone fascinated by the interplay of sport, culture, and creativity.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51064524308800,"sku":"978-3-7212-1048-4","price":88.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721210484_FC.jpg?v=1776858142"},{"product_id":"54-berliner-type-award","title":"54. Berliner Type Award","description":"\u003cp\u003e_Broad spectrum of design areas\u003cbr\u003e_Selection of works by industry professionals\u003cbr\u003e_Works by renowned agencies and talented young designers\u003cbr\u003e_Inspiration for students, designers, lecturers and agencies\u003c\/p\u003e\n\u003cp\u003eFor more than five decades, Berliner Type has been awarding excellence in print products and setting standards in the world of design. The ornaments once cast in lead type have been replaced by illustrations, graphics and photographs, but typography – now digitally processed – remains the central element. In order to achieve the desired communication effect, a deep understanding of the character of a typeface and its arrangement is essential.\u003c\/p\u003e\n\u003cp\u003eIn corporate communication, be it in books, brochures or direct marketing, typography goes far beyond the role of pure information carrier. It is an essential stylistic device that shapes the visual identity of companies and brands. This volume is a source of inspiration for highly professional corporate communication and brand-strengthening design.\u003c\/p\u003e","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":51064532959552,"sku":"978-3-7212-1052-1","price":43.16,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/4803\/6160\/files\/9783721210521_FC.jpg?v=1758064821"},{"product_id":"mono-is-the-new-black-1","title":"Mono is the new Black","description":"\u003cp\u003e_Cultural-historical overview and classification\u003cbr\u003e_Handbook, reference work, and source of inspiration in one, with numerous practical examples\u003cbr\u003e_Compilation of the best monospace fonts\u003cbr\u003e_In collaboration with the Book and Font Museum of the German National Library as a supporting partner\u003cbr\u003e\u003cbr\u003eMonospaced fonts originate from the typewriter and are characterized by the unique feature of having the same width for all letters, numbers, and characters. \"Mono is the new Black\" addresses the function and aesthetics of this unique typeface and explores its cult status in the (especially) young design scene. 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