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Armin Hofmann. Reduction. Ethics. Didactics.

_His work Graphic Design Manual from 1965 is still a leading textbook in the field.
_Enabling a deeper understanding of the profound and multifaceted oeuvre of Armin Hofmann
_With extensive image gallery providing a captioned overview.
_Contributions by Kenneth Hiebert, Philip Burton, April Greiman, Mahendra Patel, Hans-Ulrich Allemann, Inge Druckrey, Georg Staehelin, Wolfgang Weingart

Armin Hofmann has influenced generations of graphic designers around the world with his work and approaches. Far removed from doctrinaire views, he exemplified a professional attitude that was characterized by the idea of reduction, a pragmatic outlook, and a deep sense of responsibility. This publication provides a comprehensive overview of his creative work, his professional ethics, and the principles he developed and applied in his teaching.

It is structured along three levels: the in-depth examination of Hofmann’s work, his biography, and original texts on various aspects of his work. Guest contributions from former students and later renowned graphic designers and typographers, as well as fellow colleagues, paint a very personal picture and illustrate the worldwide influence of his work based on their own pieces. This book was compiled almost exclusively from original sources, in particular from the extensive private archive, enabling a very authentic, profound, and multifaceted immersion into the legacy of Armin Hofmann.