_Wide range of design tasks
_Paradigm shifts due to digitalisation and social media
_Perspectives for contemporary brand management
_Inspirations for students, designers, lecturers and agencies

In a constantly evolving and increasingly interconnected world, a company’s visual identity plays a crucial role in creating a strong presence and a distinctive brand personality. Corporate design today is a holistic approach that translates corporate values, mission and vision into visual elements. This volume shows how companies make this connection and strengthen their brand identity to achieve long-term customer loyalty and positive market perception.

Notable in many re-designs is the trend toward “evolution rather than revolution.” This approach is characterized by a responsible approach by the parties involved to the history and values of the corporate images to be developed from it. The goal is to find ways to gently evolve corporate visual identities and transform them in small steps for the next generation.