_The basics of photography as a medium of communication
_With many application examples and practical solutions
_Addressing the topic of photographic hand and house fonts
_Demonstration of working methods and potentials

In the field of corporate communications, there are comprehensive and clearly formulated guidelines for most design elements. These serve as indispensable tools and form the basis for work in companies and agencies. It is striking that this does not yet exist for the area of photographic images, although photography has a strong, immediate and emotional effect, is an effective information carrier and can be deciphered by anyone.

Stefan Berg has addressed this topic and developed concepts that can be used to create meaningful strategies and guidelines for action. As a handbook and source of inspiration, the publication conveys the conscious and targeted use of photography for the methodical development of solutions for corporate communication. The aim is to present the relevant possibilities to all those involved in the brand development process in a clear and practice-oriented way.