Privacy policy

Last updated: 13 November 2025

Braun Publishing AG operates this shop and this website, including all related information, content, features, tools, products and services, to provide you as a customer with a tailored shopping experience (the “Services”). Braun Publishing AG is built on Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose personal data when you visit or use the website, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is any conflict between our general terms and conditions and this Privacy Policy, this Privacy Policy takes precedence with respect to the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you confirm that you have read this Privacy Policy and that you agree to the collection, use and disclosure of your data as described in this Privacy Policy.

What personal data do we collect or process?

When we use the term “personal data”, we mean information that identifies you or another person, or that can reasonably be linked to you. Personal data does not include information that is collected anonymously or has been anonymised so that it can no longer reasonably be used to identify you. Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from such personal data:

• Contact details including name, postal address, billing address, shipping address, telephone number and email address.
• Financial data including credit and debit card and bank account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
• Account information including username, password, security questions, configurations and settings.
• Transaction information including items you view, add to your basket, add to your wish list, purchase, return, exchange or cancel, as well as your past transactions.
• Communication with us including information you provide when communicating with us, for example when you submit a request to customer support.
• Device information including information about your device, browser or network connection, IP address and other unique identifiers.
• Usage information including information about your interaction with the Services, including how and when you access or browse the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you We collect data, among other ways, when you create an account, access or use the Services, communicate with us or otherwise provide your personal data to us.
• Automatically through the Services We collect data, among other ways, from your device or when you use our products or Services or visit our website, as well as through the use of cookies and similar technologies.
• From our service providers We collect data, among other ways, when we engage service providers to enable certain technologies and when they collect or process your personal data on our behalf.
• From our partners and other third parties

How do we use your personal data?

Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:

• Providing, tailoring and improving the Services. We use your personal data to provide the Services to you. This includes, among other things, fulfilling our contract with you, processing your payments, executing your orders, storing your configurations and the items you are interested in, sending notifications related to your account, creating, maintaining and otherwise administering your account, organising shipping, facilitating returns and exchanges, enabling you to leave reviews and creating a personalised shopping experience for you, for example by recommending products based on your purchases. This may also include using your personal data to better customise and improve the Services.
• Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send marketing and promotional communications by email, SMS or post and to show you online advertising for products or services on the Services or other websites, including based on items you have previously purchased or added to your basket and other activities related to the Services.
• Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action in relation to potentially fraudulent, illegal, unsafe or malicious activity, protect public safety and maintain the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account credentials. We strongly recommend that you do not share your username, password or other access data with others.
• Communicating with you. We use your personal data to provide you with customer support and effective Services, to respond promptly to your enquiries and to maintain our business relationship with you.
• Legal purposes. We use your personal data to comply with applicable law or respond to lawful processes, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or actual litigation or other adversarial proceedings, and to investigate or enforce potential violations of our terms or policies.

How do we share personal data?

In certain circumstances, we may share your personal data with third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include the following:

• In the Shopify context, this includes vendors and other third parties that provide services on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
• We share personal data with business and marketing partners that provide marketing services for you and show you advertising. For example, we use Shopify to support personalised advertising by third-party services based on your online activity across merchants and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to share information about you in order to show you targeted advertising and marketing based on your online activity across merchants and websites. If you wish to exercise your right and opt out of such uses, you can do so here.
• When you ask us to share, or otherwise consent to our sharing, certain information with third parties, for example to deliver products to you, or when you use social media widgets or login integrations.
• We share personal data with our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or insolvency, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service or policies and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services in order to provide and improve the Services for you. Data that you submit to the Services is shared with Shopify and with third parties, who may be located in countries other than your country of residence, to provide and improve the Services for you. To protect, grow and improve our business, we also use certain advanced Shopify features that incorporate data and information from your interactions with our shop, with other merchants and with Shopify. To provide these advanced features, Shopify may use personal data collected from your interactions with our shop, other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information about how Shopify uses your personal data and what rights you have, please refer to the Shopify Consumer Privacy Policy. Depending on where you live, you may also be able to exercise certain rights regarding your personal data listed there via the following link: Link to the Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliate sites or not controlled by us, you should review their privacy and security policies and other terms and conditions. We make no warranties and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on such sites. Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without restrictions on their use by us or a third party. Our inclusion of such links does not imply that we endorse the content of those platforms or their owners or operators, unless expressly stated in the Services.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who are not yet of legal age in your country. If you are the parent or guardian of a child who has provided personal data to us, you may contact us using the contact details below to request deletion of that data. As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell” personal data of individuals under 16 years of age (as those terms are defined by applicable law).

Security and retention of your data

Please note that no security measure is perfect or impenetrable and we therefore cannot guarantee “perfect security”. In addition, information you send to us may be at risk during transmission. We recommend that you do not use insecure channels when submitting sensitive or confidential information to us.

The length of time we retain your personal data depends on various factors. These include whether we need the data to manage your account, provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable agreements and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute, may apply only in certain circumstances and, in some cases, we may deny your request to the extent permitted by law.

• Right of access. You may have the right to request access to the personal data we hold about you.
• Right to deletion. You may have the right to request that we delete personal data we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party under certain circumstances and subject to certain exceptions.
• Right to opt out of sale or sharing of data for targeted advertising. Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal data or to object to the processing of your personal data for purposes that qualify as “targeted advertising” under applicable privacy laws. If you wish to exercise your right and opt out of such uses, you can do so here. Please note: If you visit our website with the Global Privacy Control (GPC) signal enabled, we treat this, depending on your location, as an automatic opt-out request for the device and browser you use to visit the website. If we can associate the device sending the signal with a Shopify account, we will also apply the opt-out request to that account. More information on Global Privacy Control is available at https://globalprivacycontrol.org/. Apart from Global Privacy Control, we do not recognise any other “Do Not Track” signals that may be sent by your browser or device.
• Managing communication preferences. We may send you marketing emails. You can opt out of receiving these emails at any time by using the unsubscribe option included in our emails. If you opt out, we may still send you non-marketing emails, such as those relating to your account or orders you have placed.

You can exercise these rights where indicated within the Services or by contacting us using the contact details below. More information about how Shopify uses your personal data and what rights you have, including your rights in relation to data processed by Shopify, is available at https://privacy.shopify.com/en.

You will not be disadvantaged for exercising these rights. To the extent permitted or required by applicable law, we may need to verify your identity before processing your requests. In accordance with applicable laws, you may appoint an authorised agent to submit requests to exercise your rights on your behalf. Before accepting a request from an agent, we may require proof that you have authorised the agent to act on your behalf. This may require you to confirm your identity directly with us. We will respond to your request promptly in accordance with applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us at the contact details below or by lodging a complaint with the competent data protection authority. For the European Economic Area, there is a list of competent data protection supervisory authorities; if you would like to access it, you can do so here.

International transfers

Please note that we may transfer, store and process your personal data outside the country in which you reside.

Where we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent agreements issued by the relevant authority in the United Kingdom, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date accordingly and provide any notice required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us by telephone at , by email at goetz@braun-publishing.ch or by post at Arenenbergstrasse 2, Salenstein, 8268, CH. For the purposes of applicable data protection laws, we are the controller of your personal data.