32nd Corporate Design Award

_Broad spectrum of design tasks
_Importance of brands in uncertain times
_Perspectives for contemporary brand management
_Inspiration for students, designers, lecturers and agencies

In a time of change, characterized by global crises and the increasing importance of artificial intelligence, brand management is proving to be the key to success. Especially in economically and climatically uncertain times, a strong visual identity is indispensable. Brands that position themselves clearly not only strengthen customer loyalty, but also the “we-feeling” within the company.

In fact, there is no alternative to change, and it is precisely in this constant dynamism that the power of the brand lies. The courage to change and innovative design have given many companies sustainable competitive advantages. This volume presents outstanding brands and creatives that are characterized by courage and professionalism and serve as role models for the future.