33. Corporate Design Preis

_Broad spectrum of design tasks
_Importance of brands in uncertain times
_Perspectives for contemporary brand management
_Inspiration for students, designers, lecturers and agencies

Design that endures beyond trends, hype, and digital transience: this book demonstrates how brand identity emerges when design is conceived as a system: precise, consistent, and underpinned by attitude. It showcases visual orders that provide orientation and hold their own on all scales—from architectural symbols to digital details. 

Many of the works presented prove that renewal lies not in radical change, but in revealing the essential. The yearbook documents excellence as the result of clear decisions, disciplined processes, and the courage to focus. As a printed work, it makes a conscious statement about the permanence, depth, and reliability of designed identity.