54th Berlin Type Award
_Broad spectrum of design areas
_Selection of works by industry professionals
_Works by renowned agencies and talented young designers
_Inspiration for students, designers, lecturers and agencies
For more than five decades, Berliner Type has been awarding excellence in print products and setting standards in the world of design. The ornaments once cast in lead type have been replaced by illustrations, graphics and photographs, but typography – now digitally processed – remains the central element. In order to achieve the desired communication effect, a deep understanding of the character of a typeface and its arrangement is essential.
In corporate communication, be it in books, brochures or direct marketing, typography goes far beyond the role of pure information carrier. It is an essential stylistic device that shapes the visual identity of companies and brands. This volume is a source of inspiration for highly professional corporate communication and brand-strengthening design.