53. Berlin Type
_Wide spectrum of design areas
_Selection of works by industry experts
_Works of renowned agencies and talented young designers
_Inspiration for students, designers, lecturers and agencies
More and more companies and organizations are placing value on a distinctive typeface for their brand and its recognition as part of their corporate identity. Type designers are increasingly focusing on creating custom fonts specifically tailored to their needs and goals. In addition, the design of fonts for use on social media and digital platforms is continuing to grow.
It's also noticeable that the former boundary between pure type design and communication design is increasingly dissolving: Corporate identity designs with coordinated corporate fonts can now be designed by one and the same person who possesses an understanding of strategically contemporary corporate design as well as current aesthetic and technical possibilities in type design. This volume documents the best works of the last year, selected by a distinguished jury.