Corporate Design

_Wide spectrum of design tasks
_Paradigm shift through digitalization and social media
_Perspectives for contemporary brand management
_ Inspiration for students, designers, lecturers and agencies

A corporate design encompasses all the elements that collectively constitute a brand's identity. It conveys the distinctive features of the company or institution, attracts attention from the target audience, and provides orientation. From the logo design to the color scheme, typography, design grid, and visual language, the success of a corporate design lies in its recognition value, across as many channels as possible.

Today, these corporate identities are also characterized by their flexibility, modularity, and generativeness—that is, they are not only striking but also variable. Therefore, a flexible design of all elements is essential to adapt them to specific requirements. The current corporate designs and brandings from Germany presented in this book are groundbreaking and impressive due to their conceptual inventiveness, design expertise, and craftsmanship.