30th Corporate Design Award

_Wide spectrum of design tasks
_Paradigm shift through digitalization and social media
_Perspectives for contemporary brand management
_Inspiration for students, designers, lecturers and agencies

In a constantly evolving and increasingly interconnected world, a company's visual identity plays a crucial role in creating a strong presence and a distinctive brand personality. Corporate design today is a holistic approach that translates corporate values, mission, and vision into visual elements. This volume demonstrates how companies can establish this connection and strengthen their brand identity to achieve long-term customer loyalty and a positive market perception.

A notable trend in many redesigns is the "evolution rather than revolution" approach. This approach is characterized by the responsible approach of those involved in the development of the company's visual identity. The goal is to find ways to gently evolve a company's visual identity and transform it in small steps for the next generation.