31. Corporate Design Preis

_Wide range of design tasks
_Paradigm shift through digitalization and social media
_Perspectives for contemporary brand management
_Inspiration for students, designers, lecturers and agencies

For more than three decades, the international Corporate Design Prize has recognized outstanding launch and relaunch projects, as well as individual elements: from logos and typefaces to color and image concepts, new corporate sounds, and corporate staging concepts. All the submitted works, which significantly constitute, support, and influence a brand's identity, impress with their conceptual inventiveness, design expertise, and technical perfection. A distinguished jury from diverse design fields ensures a variety of perspectives. Beyond the design, functional, and formal criteria, another crucial factor is whether the work resonates, stimulates thought, and encourages further exploration. Thus, this volume, as every year, serves as a benchmark and guiding principle for designers, agencies, students, lecturers, and companies.