Corporate Photography

_Fundamentals of photography as a medium of communication
_With many application examples and practical solutions
_Thematization of photographic manuscripts and house scripts
_Demonstrating working methods and potentials

In the field of corporate communications, there are comprehensive and clearly formulated guidelines for most design elements. These serve as indispensable tools and form the basis for the work of companies and agencies. It is striking that this does not yet exist for the field of photographic images, even though photography has a powerful, immediate, and emotional impact, is an effective carrier of information, and can be deciphered by anyone.

Stefan Berg has addressed this topic and developed concepts that can be used to create meaningful strategies and guidelines for action. As a manual and source of inspiration, this publication conveys the conscious and targeted use of photography in the methodical development of solutions for corporate communications. The goal is to present the relevant possibilities in a clear and practical way to all those involved in the brand development process.