The Transformers

_ first publication dedicated in detail to Marie Neurath
_ many illustrations of discussed graphics accompany the narrative
_ direct insight into the working methods of the isotype developers
_ the significance of Isotype for design history

Isotype is intelligent design work: abstract complexity is visually presented in an understandable form. Essential to this creative process are the protagonists behind it – the transformers.

"The Transformers: The Origin and Principles of Isotype" devotes a detailed look at Marie Neurath as one of the most important figures in this field. Together with contributions by Robin Kinross, the volume offers diverse, direct insights into the work surrounding Isotype and demonstrates why it remains of lasting value, especially today, as an approach, even as a way of thinking, for every design discipline.

"You have to find a way to extract the core facts from the data, consisting of words and numbers, and present them in the form of images. It is the transformer's responsibility to understand the data, to obtain the necessary information from the expert, to decide what the audience should learn, how to make it understandable, and how to connect the specific information with general knowledge or with knowledge from other panels. In this sense, the transformer is the audience's trustee."

Marie Neurath