Basics of design

There are many publications dedicated to creativity and all conceivable areas of design, but they are usually limited to specific, traditional professional fields such as art or design. This publication is the first to address the fundamentals of design across disciplines—regardless of whether it concerns the development of a typeface, an urban planning concept, a design, or communication strategies.

The multifaceted paths of creative processes are expertly presented in this publication. One thing is common to all creative approaches: precise perception determines the actual problem, and from this, possible solutions develop—real, concrete, creative, and practical—using appropriate methods, which are explored topic-specifically in "Fundamentals of Design."