360 ° Industrial Design
_Comprehensive overview of the industrial design process
_Combining strategy, design, technology, and user perspective
_Practical insights based on real projects and case studies
_Comprehensive handbook for designers, students, and product developers
Our world is developing rapidly and becoming more complex with every passing second. What challenges does this pose for product design? Dwindling resources and intense competition are forcing a rethink of the design process. Anyone who wants to improve product design in the long term must look at the big picture—and optimize it in a multidisciplinary way.
This volume presents a comprehensive overview of the most important areas relevant to product design. Step by step, it analyzes the development process from idea to series production and illustrates it with relevant examples. A practical guide not only for design students and young designers, but also for creative lateral thinkers, product and marketing managers, and anyone interested in intelligent design.
