Les bases de la création
_Introduction to the fundamental principles of visual design
_Practical exercises on form, color, space, and composition
_Clearly structured textbook and workbook
_Proven reference work for design training and practice
The basics of creation provide you with reliable and viable tools and methods of expertise. From the outset, perspective and point of view come into play. Doing “something” emanates from this, forming substance under your hands and before your eyes. Techniques and concepts, visualizations, media representations, and materializations flow from this. The stages and steps take shape within reach. The basics of creation go back to that crucial moment when artistic decisions have to be made. From an initial idea to a relevant realization. Why and how?
Faced with the conditions that are part of the processes and development of your projects, the foundations of creation explore the ideal and real possibilities that arise at the crossroads of perception and production, of seeing and doing. This anatomy or grammar of know-how touches on all areas of creation. Without ideological blinders, words and images are put at the service of practice and theory, with supporting examples. Tailor-made, these foundations of creation are designed for students, architects and urban planners, designers and graphic artists, photographers and typographers, designers and mediators, artists and artisans—in short, for the community of creators.
