Olympic Games. Paris 2024

_Addition to the two volumes Olympic Games. The Design (1896-2020)
_Author has one of the world’s largest collections of Olympic objects
_Extensive overview of all aspects of the corporate design
_Design vision has set a new standard for future host cities

Each Olympic Games venue boasts a unique and distinctive identity, blending local and national character with international trends and the Olympic spirit. The design for Paris 2024 stands out with its clean, symbolic aesthetic, deeply rooted in the city’s cultural and historical heritage. Hosting competitions at iconic locations was a key element in the success of this approach.

Markus Osterwalder has meticulously curated examples from fields such as graphic design, typography, and product design to showcase the design identity of these extraordinary Games in their entirety. Through interviews with numerous contributors, the passionate Swiss collector vividly documents the creative process behind the Olympic image – from the initial proposal to its final realization. This book is a must-read for design enthusiasts, Olympic historians, and anyone fascinated by the interplay of sport, culture, and creativity.