Print Design

_Wide spectrum of design areas
_Selection of works by industry experts
_Works of renowned agencies and talented young designers
_Inspiration for students, designers, lecturers and agencies

Even in the digital age, print makes a decisive contribution to image development and dialogue. As a marketing tool, printed products remain indispensable—both loud and visible. Effective print design evokes entirely different emotions through its tactile quality and perceptible quality. Compelling print products must appeal and impress from the very first touch.

From anniversary publications to catalogs, from annual reports to magazines, from labels to corporate typeface design, and much more: this publication reviews, documents, and comments on the current state of print product performance in German-speaking countries. Particular emphasis is placed on a holistic view of all disciplines: From planning to processing, it encompasses all the steps involved in the conception, design, and implementation of a print project.