Psychogramm des Selbstständigen
_Compact analysis of the requirements of self-employed work in the design sector
_Insights into patterns of thinking and behavior
_Food for thought on motivation, stress, and personal development
_Practical guidance for a consciously designed, independent professional practice
You can learn from the great and successful—that's what Markus Nebel and Saskia Friedrich thought when they interviewed numerous successful founders of design studios and agencies for their psychogram of the self-employed. From the input they received, they derived 10 theses that reflect different motivations and attitudes. The book is supplemented by an entertaining and informative compendium of 30 aspects related to the topic of “being a designer and entrepreneur” – from acquisition to competition.
The book goes beyond traditional advice guides, serving as both a touchstone and a source of inspiration. It helps readers develop their own point of view and encourages them to explore self-employment as designers. The book has a digital source index that links the book's content to a database via an interface.
The following people were interviewed: Gregor Ade, Ruedi Baur, Roman Bittner, Johannes Erler, Juli Gudehus, Lars Harmsen, Fons Hickmann, Eike König, Christoph Niemann, Johannes Plass, Anne-Lene Proff, Chris Rehberger, Raban Ruddigkeit, Jan Schwochow, Erik Spiekermann, Andreas Trogisch, and Andreas Uebele.
