Snow sign

_Elegant box with 60 large format cards
_Winter snow markings in Switzerland seen as design objects
_Each map shows an individual “snow sign”

Placing large poles is probably the oldest method of marking a path in winter. The centuries have not diminished this ancient guidepost; the snow pole is as commonplace in Switzerland today as it ever was. Its use is completely unregulated; neither size, color, nor material are specified; each municipality follows its own rules and systems.

The Snow Signs card box depicts this piece of Swiss culture. The author collected countless of these archetypal forms of visual communication in his studio over several years and photographed them individually. The undefined white-gray background, on the one hand, allows for associations with snow, thus preserving the motif's familiar color milieu; at the same time, the reference to its intended use is erased and decontextualized. In this ambiguity, the objects find their own language and reveal themselves to the viewer.