Shaping Brands

_Compact presentation of the overall context
_Inspiration for designers to be better equipped for the future
_Insights provide practical guidelines for implementation
_With infographics, illustrations and photos

In his new book, the award-winning author examines the value of brands and the crucial role of brand design. He conveys a scientifically sound understanding of the underlying methods, modes of action, processes and objectives. His approach represents a shift in perspective: it is not about charging a brand with exclusive meanings, but the primary goal should be to reach as many people as possible and increase their willingness to buy a brand’s product

Good design makes a significant contribution to the success of a brand by making it perceptible, recognizable and memorable, and thereby facilitating the purchasing process. The question of impact is, to a large extent, a question of form – the physical reality of the design and the way it is communicated. Christoph Zielke presents the overall context in a compact way and provides well-founded insights for the development of effective design strategies that sustainably increase brand value.