Subtext: Type design

_ Increasing importance of digital type design
_ Significant consequences for design and sales
_ Current font designs from 50 designers
_ Contributions from authors

Digital type design provides a key building block of modern media architecture. Type not only functions as a moderator of content, but is often a central identity-forming element for both commercial and artistic productions. Innovations in information technology are driving the importance of type design, as visual differentiation strategies and changing design requirements now demand original designs not only in print but also onscreen. The democratization of production tools has also led to new rules for distribution: Fonts are offered and hosted online, and designers often act as direct providers of their work.

Published on the occasion of the exhibition of the same name, "Subtext: Type Design" opens and archives designs by over 50 designers working locally and internationally, and presents over 450 pages of recent typeface designs with a connection to Austria, both near and far. In a comprehensive text section showcasing further applications of the typefaces, renowned authors from various cultural and scientific fields address their relationship to type.