What communication design can do

_Analysis of the situation of the profession
_Focus on essentials in visual communication
_Reflection on attitude and mindset
_Packed with knowledge, examples and suggestions

The field of communication design is undergoing a transformation: an overwhelming flood of information, artificial intelligence, social media, easily accessible graphic tools, and increasing pressures for efficiency and costs – all of this puts communication designers under pressure, leaving little time to reflect on their own work. However, these circumstances require, more than ever, a broad education and a look beyond one's own profession.
This handbook responds to the current situation, aligning the discipline's social relevance with professional practice. Using examples and actionable suggestions, the authors explore what matters in visual communication today. They describe the far-reaching interconnectedness of design with a wide variety of fields and address current challenges in depth. They also examine in detail the criteria that define good design.
The overarching theme is: communication design is always the result of the attitudes of its actors. Because it is in their hands how their actions influence communication, what values ​​are conveyed, and what our visual world will look like.